Music Industry Mondays with Karma Bertelsen

MIM 109: 14th July - The Power of Music Marketing + Open Mic

With more than a decade of entertainment and music industry experience, Karma Bertelsen (she/her) is an award-winning marketing expert who has worked with some of the world’s biggest artists and most exciting developing talent. From Ed Sheeran, Craig David, and Red Hot Chili Peppers to Phoebe Bridgers, The 1975, and Björk, Karma has been a team player in pioneering, chart-topping, and acclaimed music campaigns.With a truly 360 holistic understanding of the music sector, Karma has worked across various sectors, including live, recorded (label), and distribution, giving her an extensive and unique understanding of audiences, artists, and the wider music ecosystem. She is an advocate for diversity in music and her work has seen her inducted into the Music Week Women in Music Awards Roll of Honour (2017), SheSaidSo’s Alternative Power List (2017), and selected as a shesaid.so x keychange.eu ‘we.grow’ mentor (2023). Karma is passionate about helping artists and professionals within the industry, and therefore spends her free time running Hype Drop Club, a place where the industry can stay ahead with resources, updates and insights.

 

Past Lineup:

Our lineup has included amazing speakers such as the below so stay tuned!

Dr. Mathew Knowles, Roundhouse, Universal Music, Live Nation, House Gospel Choir, Attention Management, 7digital, SyncVault, GUAP, Bryde, ROOKES, Emily Phillips, PPL, Mahogany Sessions, Sony Music Publishing, Sentric Music, Tracklib, Phoenix Music International, Driift, Utopia, Ivors Academy, Youth Music and PRS Foundation to name a few.